Last Updated: Aug 6, 2026
Lakota R. Denton, P.A. (“the Firm,” “we,” “us,” or “our”) operates the website located at asheville-car-accident-lawyer.com (the “Site”). We respect the privacy of everyone who visits the Site, and this Privacy Policy explains what information we collect, how we collect it, how we use and share it, and the choices and rights you have.
This Privacy Policy applies to information we collect through the Site. It does not apply to information we collect offline, to information governed by the rules of professional conduct that apply to our representation of clients, or to the practices of third parties whose websites or services we link to.
Please read this Privacy Policy carefully. By using the Site, you acknowledge that you have read and understood it. If you do not agree with our practices, please do not use the Site.
Please do not send confidential information to Lakota R. Denton, P.A. through this Site or by email.
Contacting us through the Site, submitting a consultation form, starting a chat, or sending an email does not create an attorney-client relationship. An attorney-client relationship with our Firm is formed only after we have had the opportunity to evaluate a potential conflict of interest, have agreed to represent you, and you and the Firm have signed a written representation agreement.
Information you send to us before an attorney-client relationship is established may not be protected by the attorney-client privilege or by the duty of confidentiality, and it may not prevent our Firm from representing an adverse party in your matter. If you have information you consider confidential or sensitive, please call us at (828) 333-5996 to speak with us directly instead of submitting it through the Site.
The information on this Site is for general informational purposes only and is not legal advice. Past results do not guarantee a similar outcome in any other matter.
You may choose to give us information directly, most commonly when you complete a free consultation or contact form, request a case evaluation, call or text a phone number listed on the Site, send us an email, or use a chat feature if one is available. Depending on what you submit, this may include:
Please note: a description of an accident, an injury, or medical treatment is health-related information about you. Under several state privacy laws this is treated as “sensitive personal information” or “consumer health data.” Please review Sections 6, 8, and 11 carefully, and see the warning in Section 2 before submitting these details through the Site.
Like most website operators, we and our service providers collect certain information automatically when you visit the Site, whether or not you submit a form. This includes:
Server log files. Our web servers automatically record standard log information, including your Internet Protocol (IP) address, browser type and version, operating system, internet service provider, referring and exit pages, the date and time of your visit, and the number of clicks you make.
Cookies and similar technologies. A cookie is a small data file that a website places on your device to store information about your visit or your device. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until they expire or you delete them. We and our third-party partners also use related technologies such as tracking pixels (also called tags, web beacons, or clear GIFs), software development kits, and local storage. Section 4 describes the specific tools we use.
Approximate location. Your IP address allows us and our analytics providers to estimate your general location, typically at the city, region, or country level. We do not collect precise geolocation data from your device through the Site.
Interaction and session data. As described in Section 5, we use a session recording and heatmap tool that captures how you move through and interact with the Site, including mouse movements, clicks, taps, scrolling, and the pages and elements you view.
Device identifiers. Our third-party advertising and analytics partners assign and read unique online identifiers, cookie identifiers, and advertising identifiers associated with your browser or device.
We may receive information about you from third parties, including advertising platforms and analytics providers that report on how visitors found and used the Site, call tracking or answering services if we use them, and attorneys or other professionals who refer a matter to us. If you interact with our advertisements or pages on social media platforms, those platforms may provide us with aggregated reporting about that activity.
We use the following third-party tracking technologies on the Site. Each of these tools involves the collection of information about you by a third party, and in some cases that third party uses the information for its own purposes.
We use Google Analytics, provided by Google LLC, to understand how visitors find and use the Site, which pages are most useful, and how our marketing is performing. Google Analytics sets cookies and collects information including your IP address, which Google uses to derive an approximate location and which is not retained in Google Analytics 4 reporting, along with device and browser characteristics, the pages you view, the links and buttons you interact with, how long you spend on the Site, and the source that referred you to the Site.
Google processes this information on our behalf and also uses data collected through its services in accordance with its own privacy policy. Depending on our configuration, Google Analytics data may be used to support advertising and audience features, including reporting on demographics and interests.
We use Microsoft Clarity, provided by Microsoft Corporation, to see how visitors actually experience the Site so that we can find and fix problems and improve usability. Microsoft Clarity is a session recording and heatmap tool. This means it captures and reconstructs a playback of your visit.
Microsoft Clarity may collect and record:
Microsoft Clarity masks the content of form input fields and dropdowns by default, so that the text you type into fields such as your name, email address, phone number, and case description is not captured in the recording, and we have not disabled that masking. Masking is a technical control and we cannot guarantee that it operates perfectly in every circumstance, which is another reason we ask you not to submit sensitive or confidential details through the Site.
Microsoft acts as a processor for the recordings created on our Site and also uses data collected through Clarity in accordance with its own privacy statement, including to improve its products and services.
We use the Meta Pixel, provided by Meta Platforms, Inc. (“Meta,” the operator of Facebook and Instagram), to measure the effectiveness of our advertising and to show our advertisements to people who have visited the Site or who resemble our past visitors.
When the Meta Pixel loads on a page you view, it may transmit to Meta
Meta may use this information to match your visit to an existing Meta user profile, to build and serve custom and lookalike audiences, to measure ad performance, and for its own purposes as described in its privacy policy and its business tools terms. Because the URLs and events shared with Meta can reveal that you were viewing pages about a particular type of legal matter, this transfer may reveal information about you that you consider sensitive.
Our commitments regarding the Meta Pixel: we do not intentionally transmit to Meta the content of what you type into our forms, and we do not intentionally transmit your name, email address, phone number, or the description of your injury or legal matter to Meta as part of pixel event data.
Strictly necessary cookies. Required for the Site to load, function, and remain secure. These cannot be turned off through the Site.
Analytics and performance cookies. Used by Google Analytics and Microsoft Clarity to measure and improve how the Site performs.
Advertising and targeting cookies. Used by the Meta Pixel and any other advertising partners to deliver and measure advertising, including advertising directed to you on other websites and platforms.
At present, the analytics and advertising technologies described above load when you arrive on the Site. We do not currently ask for your consent before they load. You can limit or block them using the methods described in Section 8. If we add a consent management tool in the future, we will update this Privacy Policy and the Site accordingly.
Because it is a practice that many visitors are not aware of, we want to be explicit about it: your visit to this Site may be recorded and replayed by us for the purpose of improving the Site. The recording described in Section 4.2 is a reconstruction of your interaction with our pages, generated from the events your browser reports. It is not a recording of your camera, your microphone, your screen outside of our Site, or your activity on any other website.
We use these recordings and the aggregated heatmaps built from them only to diagnose technical problems, understand where visitors get confused or stuck, and improve the layout and content of the Site. We do not use them to evaluate individual visitors, and we do not sell them for money. As noted in Section 4.2, Microsoft also uses data collected through Clarity for its own purposes under its privacy statement.
If you do not want your session recorded, you can block this tool using the methods in Section 8, including by using a browser or extension that blocks tracking scripts, or by opting out of analytics tracking as described there.
We use the information described above for the following purposes:
To respond to you and evaluate potential matters. To contact you about your inquiry, to conduct a conflicts check, to assess whether we can assist with your matter, and to communicate with you about a potential or existing representation.
To provide legal services. Where we have agreed to represent you, to carry out that representation, subject to the professional obligations that govern our Firm.
To refer matters where appropriate. As described in Section 7, to consult with or refer your matter to attorneys outside our Firm where we believe that is in your interest.
To operate, secure, and improve the Site. To host and maintain the Site, diagnose technical problems, detect and prevent fraud, spam, and abuse, protect the security of the Site, and improve its content, layout, and usability.
To measure and conduct marketing and advertising. To understand which of our marketing channels are effective, to measure conversions, and to serve advertising for our Firm, including retargeted advertising delivered on Meta platforms and other websites.
To comply with law and protect rights. To comply with applicable laws, court orders, subpoenas, and the rules of professional conduct, to enforce our terms, and to protect the rights, property, and safety of our Firm, our clients, and others.
We share information in the following ways. We describe the categories of recipients, not the identity of every individual recipient.
Attorneys outside our Firm. To provide the best possible response to consultation requests submitted through the Site, we may consult with attorneys outside our Firm to whom your matter may be referred. Information submitted to us is restricted to our offices and to attorneys outside our Firm with whom we may consult.
Service providers and vendors. We share information with companies that perform services for us, such as website hosting, form and email delivery, customer relationship and case management software, call handling or call tracking services, IT support, and marketing agencies. These providers are permitted to use the information only to perform services for us.
Analytics providers. Google LLC and Microsoft Corporation, as described in Sections 4.1 and 4.2.
Advertising platforms. Meta Platforms, Inc., as described in Section 4.3, and any other advertising networks we use. As explained in Section 11, sharing information with advertising platforms for cross-context behavioral advertising is treated as a “sale” or “sharing” of personal information under certain state privacy laws, even though we receive no money for it.
Legal and safety disclosures. We may disclose information when required or permitted by law, including in response to a subpoena, court order, or other lawful request, or when we believe disclosure is necessary to protect our rights or the safety of others, and subject at all times to the confidentiality obligations we owe our clients.
Business transfers. If our Firm is involved in a merger, dissolution, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable professional rules.
We do not sell your personal information for money. We do not sell your name, contact information, or the details of your legal matter to data brokers, lead generators, or other law firms for money.
You have several ways to limit the tracking described in this Privacy Policy.
Browser cookie controls. Most browsers let you view, block, and delete cookies, and let you refuse third-party cookies. Look under your browser’s settings, usually under “Privacy,” “Cookies,” or “Site data.” Blocking all cookies may cause parts of the Site not to work correctly. To remove cookies already on your device, use your browser’s option to clear cookies and site data.
Google Analytics. You can prevent Google Analytics from collecting your data across all websites by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout. The add-on is available for desktop versions of Chrome, Safari, Firefox, and Edge, is not available on mobile browsers, and applies only to the browser and device where you install it.
Meta advertising. You can adjust the advertising you receive from Meta through your Ad Preferences at https://accountscenter.facebook.com/ad_preferences, and you can review and disconnect activity that businesses have shared with Meta under “Your activity off Meta technologies” in the Accounts Center at https://accountscenter.facebook.com/.
Microsoft Clarity. You can block session recording by using a browser or extension that blocks tracking scripts, or by using your browser’s tracking prevention settings at their strictest level.
Industry opt-out tools. For interest-based advertising more broadly, you can use the Digital Advertising Alliance’s opt-out tool at https://optout.aboutads.info, or, for mobile apps, the DAA’s AppChoices app. The Network Advertising Initiative also publishes opt-out guidance at https://thenai.org/how-to-opt-out, which directs you to its member companies’ individual opt-out pages and to a browser extension that sends an opt-out signal. These opt-outs are cookie-based, so they apply only to the browser and device where you set them and must be renewed if you clear your cookies.
Tracking prevention built into your browser. Browsers including Safari, Firefox, and Brave block many third-party trackers by default, and Chrome and Edge offer tracking prevention settings you can strengthen.
Marketing emails and text messages. If you receive marketing emails from us, you may unsubscribe using the link in the message. If you receive text messages from us, you may reply STOP. We may still contact you about an active matter or an inquiry you submitted.
Do Not Track. Some browsers offer a “Do Not Track” setting. Because no common industry standard for responding to Do Not Track signals has been adopted, the Site does not currently respond to Do Not Track browser signals. We do respond to the Global Privacy Control signal as described above.
We retain information for as long as necessary for the purposes described in this Privacy Policy.
Consultation and contact form submissions are retained for as long as needed to respond to your inquiry, to maintain a record for conflicts-checking purposes, and to comply with our professional and legal obligations, including applicable file retention requirements. Client files are retained in accordance with the North Carolina Rules of Professional Conduct and our file retention practices.
Analytics and advertising data is retained according to each provider’s retention policies and, where the provider allows us to choose, the retention setting we select. Microsoft sets Clarity’s retention periods and we cannot change them: standard session recordings are retained for approximately 30 days, and favorited recordings and heatmap data for up to approximately 9 months. Google Analytics event data is retained for 14 months.
We use reasonable administrative, technical, and physical safeguards designed to protect information submitted through the Site, including transmission of the Site over HTTPS and restriction of consultation form information to our offices and to attorneys with whom we consult.
No website, internet transmission, computer system, or wireless connection is completely secure, however, and we cannot guarantee the security of information you transmit to us over the internet. As noted in Section 2, please do not send confidential or highly sensitive information through the Site.
Several states have privacy laws that give residents rights over their personal information. Many of those laws apply only to businesses above certain revenue or data-volume thresholds, and we may not meet those thresholds. Where a law described in this Section 11 applies to us, we will honor the rights it gives you. Where it does not apply to us, we will still make reasonable efforts to honor requests of the kinds described below as a matter of practice, though we are not assuming the statutory deadlines or procedures of a law that does not cover us.
If you are a California resident and the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to us, you have the rights described in this section.
Categories of personal information we collect, and the categories of third parties to whom it is disclosed. In the twelve months preceding the effective date of this Privacy Policy, we have collected the following categories of personal information:
Category (Cal. Civ. Code § 1798.140) | Examples we collect | Disclosed to |
|---|---|---|
Identifiers | Name, postal address, email address, telephone number, IP address, unique online and cookie identifiers | Outside attorneys, service providers, analytics providers, advertising platforms |
Customer records information | Name, address, telephone number, insurance-related information you provide | Outside attorneys, service providers |
Protected classification characteristics | Age, and medical condition or physical disability where you describe an injury | Outside attorneys, service providers |
Commercial information | The legal services you inquired about | Outside attorneys, service providers, advertising platforms |
Internet or other electronic network activity | Browsing and interaction history on the Site, referring pages, search terms that brought you to the Site, interactions with our advertisements | Service providers, analytics providers, advertising platforms |
Geolocation data | Approximate city- or region-level location derived from IP address | Service providers, analytics providers, advertising platforms |
Audio, electronic, visual, thermal, olfactory, or similar information | Session recordings and heatmap data reflecting your interaction with the Site; call recordings if a call you place is recorded | Service providers, analytics providers |
Professional or employment information | Employment or lost-wage information you choose to provide | Outside attorneys, service providers |
Sensitive personal information | Health information you provide about an injury, medical condition, or treatment; account log-in information is not collected | Outside attorneys, service providers |
Inferences | Inferences drawn about your interests or likely interest in legal services, drawn by our advertising and analytics partners | Analytics providers, advertising platforms |
Sale and sharing. We do not sell personal information for money. However, our use of the Meta Pixel and similar advertising technologies constitutes the “sharing” of personal information for cross-context behavioral advertising, and may constitute a “sale,” under the CCPA. The categories involved are identifiers, internet or other electronic network activity information, geolocation data, commercial information, and inferences. We do not knowingly sell or share the personal information of consumers under 16 years of age.
Sensitive personal information. We do not use or disclose sensitive personal information for purposes other than those permitted under CCPA regulations, and we do not use it for the purpose of inferring characteristics about you. We do not intentionally share the health information you provide with advertising platforms.
Verification. To protect your information, we will take reasonable steps to verify your identity before responding to a request to know, delete, or correct. We may ask you to provide information that allows us to match your request to information we hold.
Notice of financial incentive. We do not offer financial incentives in exchange for the retention or sale of personal information.
Depending on where you live, you may have rights under a comprehensive state privacy law, including the laws of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Minnesota, Maryland, Tennessee, Indiana, Kentucky, Rhode Island, and other states as their laws take effect. Most of these laws apply only above a threshold number of state residents whose data is processed, and as noted at the start of this Section 11, we may fall below those thresholds. Subject to the applicability, specifics, and exceptions of your state’s law, these rights generally include:
Targeted advertising and sale. Our use of the Meta Pixel constitutes processing for targeted advertising, and in some states a sale of personal data. You may opt out using the methods in Section 8 or by contacting us as described in Section 14.
Appeals. If your state’s law gives you a right to appeal and we decline to act on your request, you may appeal that decision by contacting us using the information in Section 14 with the subject line “Privacy Request Appeal.” We will respond in writing within the period required by your state’s law and, if we deny the appeal, we will provide information about how to contact your state attorney general.
Washington’s My Health My Data Act and Nevada’s consumer health data law (SB 370) apply to “consumer health data,” which can include information about a person’s injuries, physical condition, or medical treatment.
If you are a Washington or Nevada resident, we ask that you not submit health or injury details through the Site. Where you choose to submit them so that we may evaluate your matter, we collect and use that information only to respond to your inquiry, to conduct a conflicts check, and, if applicable, to provide legal services and consult with or refer to outside attorneys as described in Section 7.
We do not sell consumer health data, and we do not intentionally transmit the health or injury details you provide to us to any advertising platform. You should be aware, however, that as described in Section 4.3, the addresses of the pages you view on the Site are transmitted to Meta, and the address or subject matter of a page you view may itself indicate the general nature of the legal matter you are researching.
You may request confirmation of whether we collect, share, or sell your consumer health data, a list of all third parties and affiliates with whom we have shared or sold it, deletion of it, and withdrawal of any consent you have given, by contacting us as described in Section 14. Because information submitted to a law firm to obtain legal services may also be subject to professional confidentiality and file retention obligations, some deletion requests may be limited by those obligations.
To exercise any right described in this Section 11, contact us by:
We will acknowledge your request and respond within the timeframes required by applicable law, generally within 45 days, with the possibility of an extension where permitted.
The Site is not directed to children, and we do not knowingly collect personal information from children under 13, or knowingly sell or share the personal information of anyone under 16. If you believe a child has provided us with personal information through the Site, please contact us using the information in Section 14 and we will take appropriate steps to delete it. We may lawfully receive information about a minor from a parent or guardian who contacts us about a potential claim involving that minor.
Third-party links. The Site may contain links to other websites, including review platforms, social media pages, directories, and informational resources. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.
Social media features. The Site may include social media buttons or embedded content. Interacting with these features may allow the relevant platform to collect information about you, including your IP address and the page you are visiting, in accordance with that platform’s privacy policy.
Visitors outside the United States. The Site is intended for visitors in the United States and our practice is based in North Carolina. If you access the Site from outside the United States, your information will be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your country.
Changes to this Privacy Policy. We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page and post the updated policy on the Site. If we make material changes, we will take additional steps to notify you as required by applicable law. Your continued use of the Site after an update means you acknowledge the revised Privacy Policy.
Accessibility. If you need this Privacy Policy in an alternative format, please contact us using the information below and we will work with you to provide it.
If you have questions about this Privacy Policy, or if you would like to exercise a privacy right, you can reach us at:
Lakota R. Denton, P.A.
Asheville Central 36 Orchard St. Asheville, NC 28801 (828) 333-5996
Asheville South 1944 Hendersonville Rd, Suite E1 Asheville, NC 28803 (828) 677-2297
Hickory 375 Main Ave NE Hickory, NC 28601 (828) 333-5996
Privacy inquiries: [email protected]
Website: asheville-car-accident-lawyer.com
This Privacy Policy describes the Firm’s practices with respect to the Site. It is not legal advice to you, and it does not create an attorney-client relationship.
